To begin, what in the world is Guerilla Marketing Techniques and how is this marketing strategy going to work for your business? To best answer these questions let’s find out what is Guerilla Marketing in the first place then we will learn about the 19 different Guerilla Marketing Techniques that are necessary for business branding success. In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, this describes guerrilla marketing:
“I’m referring to the soul and essence of guerrilla marketing which remain as always — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
There are 19 Guerilla Marketing Techniques to learn and apply, once you learn these techniques start implementing them into your business and test marketing them on your team.
- Commitment – Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video, twitter or a combination of these tools must be executed with a one to two year commitment. Stick with it, and it will pay big.
- Investment – This Guerrilla Marketing Technique is a recession proof investment. It will pay better than any traditional financial investment. The key thing is you will need to invest in Social Media. This will come not in dollars but time, energy, ability, money, reputation
3. Consistent – Don’t change your identity. Brands, relationships, trust, and technology all take time for adoption and acceptance. Be consistent with your message and your brand. This is a critical Guerilla Marketing Techinique that must be run by self discipline.
4. Confident – You must be confident and instill confidence in the customer. Use social media to listen to your customers. Jay Levinson who is the {GodFather of Guerilla Marketing Techniques} says, “Service is anything the customer wants it to be.” Listen! He goes on to say, “Quality is what customers get out of your product. “ This is great information that can help you provide specific, on topic, brilliant solutions to your target market’s hotbuttons.
5. Patient – Be patient with yourself, it will take you time to master the Guerrilla Marketing Techniques “Weapons of Social Media.” Be patient as you build a community online, build roots and a foundation that will be un-shakable. Be patient with your target market, they will rush in to use and engage in social media, but they will do it in their time-frame.
6. Assortment of Weapons – Use a diversity of tools. Start with a blog or highly socially enabled site. Then use and master all of the major tools. You will identify over time which ones you have a talent for using, and which ones your market responds to best. Today these tools may include your social media arsenal such as: Facebook, Twitter, Youtube, LinkedIn, WordPress, etc.
7. Convenient – “Time is money is a lie. Time is life, don’t waste their time.” – Jay Levinson. This is critical, don’t make people work hard to find your information or consume the great content you create. Also don’t waste their time with 10 minute videos when you could say it in 3 minutes or even better, 3 Twitter tweets. Brevity is key in Guerrilla Social Media Marketing
8. Subsequent – Always know what’s next, don’t write an e-book, write a series of e-books. Don’t just solve one customer pain, be in search of the next big thing that can help those who are connected with you
9. Amazement – “Tell stories because stories are not boring.” – People love stories, that’s why they follow you on Twitter, they are following the story of your personal brand at 140 characters at a time. Stories spark passion, get good at using social media to tell stories.
10. Measurement – Measure your success, use tools like Google Analytics to track the traffic and behavior of those arrive at your site as a result of your social media activities. Don’t just measure profits either. Look at happiness, education, network growth, and positive community impact these are all other forms of profit.
11. Involvement – Listen and engage, or even better give them platforms to communicate and share. Then jump into the conversation and let them know that you hear them. This could be building a Ning.com social network for people who are in your industry. It may be starting a new LinkedIn or FaceBook group. You can also use a tool like Meetup.com to get your online community to meet offline and cement relationships.
12. Dependent – “The guerrilla’s job is not to compete but to cooperate with other businesses. Market them in return for them marketing you. Set up tie-ins with others. Become dependent to market more and invest less.” Begin to blog, do interviews and profile your cooperative competitors online and many will reciprocate and help you grow your following and client base
13. Armament – Arm yourself with all of the social media tools that your customer consumes or uses. Also find new markets through arming yourself with new social networks and mediums.
14. Consent – Permission is number one if you are going to be a Guerrilla Social Media marketer. Take time to build trust and relationships and never overstate or overstep your relationships online with pitches and unsolicited messaging. In my own words don’t BS! Keep it Real!
15. Content – “Substance wins over style” Give real value, unique content and do it often with multiple social media weapons. If you want to dominate your marketplace using social media give more, and give more often. Your community and Google’s robots will reward you!
16. Augment – Augment your attack; audit yourself and your strategy constantly. The world of social media is growing by the millions of members every month. You have to stay up on the tools and on the demographics of each medium. NHL Superstar Wayne Gretzky attributes his success on the ice to always knowing where the hockey puck was going to be versus where it was in the moment. He was always ahead of the game. You need to be the same way in the social media space. Ask: “What’s next?”
17. Congruent – Make sure that all of your tools and messages work together. You should be layering each blog entry, twitter update, or Facebook post like bricks in a building. They all are valuable but contribute to a greater masterpiece, your brand and reputation.
18. Experiment – You will have little failures before you have one big success. Constantly test and be curious about the psychology behind what motivates and engages your customers, prospects and the online communities you participate. Remember that penicillin and gun powder were both invented by accident. Have fun, be engaging and bold and most importantly observe everything.
19. Implement – The world belongs to those who are willing to implement. Put a solid marketing calendar together that includes core social media disciplines. Blog at least 3 times per week, update your Twitter status five or more times per day, spend at least 30 minutes a day pro-actively listening to your audience. Constantly devour information on how to hone your skills as a Guerrilla Social Media Marketer and apply these Guerilla Marketing Techniques.
Guerilla Marketing Techniques all take time and patience as stated above, make sure to network with others who are using these types of Guerilla Marketing Techniques in their business. Not that many network marketing gurus are teaching this because they teach other types of marketing that works for them but in a nutshell it’s very similar undercover marketing. This is a powerful marketing method and to learn more visit Jay Conrad Levinson’s website on Guerilla Marketing Techniques you will find tons of helpful books he written on this concept of Guerilla Marketing Publicity, Social Media, and Much More!
You will see a huge difference in your leadership as well as your traffic to your business and profitability when you apply these Guerilla Marketing Techniques to your business to bring you the results you deserve.
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